• Branding

    Creating a new corporate identity for this company, formerly known as Nursefinders, enabled the organization to tell its story of comprehensive solutions in a way that helped improve internal cross-selling and boosted sales at the C-level, where higher-value, higher-margin partnerships were most desired.

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  • Corporate Messaging

    When this diversified staffing and recruitment leader needed to simply its “story” to the investment community, press, customers, and even employees, it turned to the team at MarCom to help create corporate messaging that would ensure a successful corporate identity change and a consolidated divisional brand strategy that provided clarity and focus for each of its specialty niche markets.

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  • Employee Brand Engagement

    What began as an internal employee engagement program, the Service Excellence campaign so effectively captured the essence of SFN Corp.that its video production was quickly adopted for external use — at industry events, tradeshows, client meetings and as TV advertising commercials.

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  • Recruitment Marketing

    The “Turn Your Network Green” campaign helped Nursefinders build its database of contract nurses, by enticing employees to refer talent to the company who cares about nurses and the environment. Offering many opportunities for nurses to engage with one another and Nursefinders, the program’s ultimate prize was a new, eco-friendly Toyota Prius.

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