Overview

Tapping into a cause that was near and dear to the hearts of its largely female, nurse audience, the Nursefinders “Go Green Campaign” encouraged its network of contract nurses to refer friends and colleagues to a company that cares about nurses and the environment.

Nurses were reached through:

Direct mail

Email & mobile campaigns

Social networking

Public relations

An unprecedented number of nurses participated in this successful referral campaign, creating a valuable online database of nurse resources during one of the most acute nurse shortages in the history of the healthcare industry.

According to Nursefinders Vice President of Operations Michele Colbert, “The ‘Go Green’ program was impeccably executed. By building our database of nurses who were able to be placed in customer assignments, the program paid for itself ten times over!”

Details

Client

Nursefinders

Service

Direct & digital marketing

Social media

Public relations

Recruitment attraction

Web Design

Related projects

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